Solving Problems.
Designing Experiences.

This project was a different take on a portfolio site. We wanted to showcase the beauty of the client’s large-scale projects, while keeping the focus on Spectrum’s specific involvement in the work. Utilizing a consistent service icon set on each project page, we could more directly influence lead generation in marketing efforts. 

A family-run business with high community involvement was in need of a much more reliable eCommerce presence. Through some intense reorganization, a new user journey, and sale specific marketing involvement, the results were instant. Sales increased month over month from the moment of launch.

This was a seemingly simple brochure site that had some interesting twists. Since each location catered to a different audience base, we created a user journey per location. The trick was to make each location feel autonomous while maintaining a consistency over the entire site.

It is always fun to start a project with unlimited possibilities. Working in a group setting quickly led to a lot of amazing and diverse ideas. As the UX designer on the project, I stepped forward as lead to organize and prioritize all the ideas to create a cohesive functional project.